Remembering Laura Ashley

Remembering Laura Ashley…

n 1953, a young (twenty-eight) Welsh secretary, Laura Ashley, living in a small flat in London with her husband and two little children, was working on a quilt project; a craft she had learned from her grandmother. She was looking for certain kinds of Victorian fabric designs to use in her quilt but couldn’t find the colors and patterns she wanted.

nspired by printed fabric she had seen at the Victoria and Albert Museum, she designed what she was envisioning, which her husband, Bernard Ashley, then printed on a few yards of linen on a machine he made himself in their attic apartment. That was the beginning; the original investment was about $20. But worth a gazillion in display of faith and pluck.

ooking at her work, I think her fabric designs were inspired by the old quilts she grew up with; the clear yellows and blues, soft romantic pinks, old fashioned milky greens; and the simple florals and prints you see in vintage quilts. I think maybe she was also in love with old China dishes. These two inspiration assignments are just conjecture on my part, because these are things that inspired my watercolors and I always felt she and I must be some kind of kindred spirits when it came to the colors and patterns we love.

he cotton scarves Laura and Bernard made in 1953 were an immediate hit in local stores. People fell in love with their style and color sense. Soon Bernard left his job to print fabrics and run their blossoming business full time. They did it all themselves, built their business slowly, and at the same time, continued to grow their family. It was Bernard’s idea to call the business Laura Ashley; he thought it should have a feminine name.

Behind every great woman, there’s a great man (if she’s lucky), preferably one who cooks.

y the 1980’s, there were over 200 Laura Ashley stores all over the world, filled with the most wonderful things you’ve ever seen: cotton and linen dresses, crisp white blouses, nightgowns, straw hats, lampshades, flowery umbrellas, dishes, fabric, wedding dresses, sheets and comforters, and wallpaper all in the softest, most beautiful colors and classic styles. Laura Ashley was shabby chic before shabby was chic! Maybe she was a tad chic-er than shabby, but her things all had a very soft romantic feel to them. I still have decorating books she produced that show her classic design sense in the houses she and her family lived in. Laura and Bernard Ashley changed the way millions of people decorated and thought about the comforts of home.

discovered Laura Ashley when I first came to New England. Whenever I left Martha’s Vineyard, I was always lost on the roads, especially when I got into the bigger cities, but still, like one of those beach geiger counters, the beep-beep in my head got louder and stronger as I honed in on the Laura Ashley store on Newbury Street in Boston. I never missed an opportunity to visit; would go to Boston just to go to that store, to be surrounded in the fresh colors I loved. I wallpapered my bedroom in my first house on the island in a sky-blue Laura Ashley print, and loved to wake up, still dreaming, in that blue cloud and listen to the birds singing, or watch the snow falling outside my windows.

remember one spring day, it might have been the first mild day of that year; I drove to Boston because I had a hair appointment. The daffodils were in bloom in The Common; I bought new dress at Laura Ashley. I wore it out of the store, walked up the street (thinking myself adorable, like Diane Keaton), went to my hairdressers where I got my hair cut — all clean and shiny, I then took myself and my Country Living magazine to lunch at a sidewalk cafe. That day is fresh in my memory; I remember feeling so happy and free and lucky in the sunshine with my new dress and haircut!

he Laura Ashley store was small, very close to The Ritz Hotel. The first thing you saw when you walked into the shop, was a table in the window set with Laura Ashley dishes for a tea party, on a Laura Ashley linen table cloth, with linen napkins and etched glassware. A person wanted to sit right down, drape herself with a napkin, pour the tea, click the cups into their saucers, but you couldn’t stop because there was more…

Just behind that was the clothing, rows of pure white cotton blouses, fitted with details such as capped sleeves, darts, covered buttons, some of them slightly gathered at the shoulder, some with stand-up collars; labels reading “cotton,” and “linen;” Made in Great Britain. The dresses were along the wall; skirts fluffed out like a colorful flower garden. The wedding dresses were toward the back in a glass case, like dessert, all whipped cream and lace; the furniture, wallpaper, and bolts of fabric, were up on a raised platform. It was heaven in there. I could’ve lived there.

ou won’t find Laura Ashley on Newbury Street anymore, because (big disappointment to find out, I’m quite against it) nothing stays the same; the store is gone. In 1985, there was a terrible accident. On her sixtieth birthday, much too young, Laura Ashley fell down a set of stairs at her daughter Jane’s house and died a few days later of a brain hemorrhage. Even though her name lives on, the Ashley family is no longer associated with the company. The heart had gone out of it for them; the designing woman, cherished wife, and mother of four children was gone, taking the color sense, the genius that was Laura Ashley, with her.

irls, if you never saw a Laura Ashley store you don’t know what you missed. I still have this wonderful hat, which I’ve never looked good in (I look like a bowling ball in it, it covers my eyes down to the tip of my nose). I knew I’d probably never wear it when I bought it, but I still could not resist such an adorable hat; it must be twenty-five years old now. I keep it in my studio, have painted it many times.

hen I think of inspiration, I think of Laura Ashley. She made the world a prettier place to live.

Are you a kindred spirit too? Comments…

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483 Responses to Remembering Laura Ashley

  1. Siobhan says:

    Hi there, so lovely to see this site, Thank you! I’m trying to search online for any info on Laura Ashley, made in Holland prairie dress, hunting scene. I have this dress and can’t find any info on it anywhere! Please can you help?
    Kind regards

  2. Laura says:

    I am also a big fan of Laura Ashley and her style. I visited a Laura Ashley store in Boston in 1989. I assume it was the one you mentioned?

  3. Mariellen says:

    I loved Laura Ashley and her clothes, fabrics etc from the first time I saw them. In the early 90’s there was a Laura Ashley shop in Williamsburg and I was thrilled to purchase my first Laura Ashley dress. It was green corduroy with flowers. I still have it. I have one of her catalogs with white dresses in it – don’t remember if they’re wedding dresses or not but they’re beautiful. I was so sad to hear that she was gone.

  4. Janice Carr says:

    Thank you, Susan, for all that you do and that, you yourself, are an inspiration to so many of us!
    I, too, visited the Laura Ashley stores in the early 90’s (one in Woodland Hills, Ca. and another in Santa Barbara, Ca.) and bought a lovely pale pink linen dress that I wanted for a wedding I was in–still have it. Your story helped explain why the stores went away and is a sad reminder that life’s too short to worry about the small things.

  5. Joyce says:

    I have a quilt 90% finished but ran out of the backing material which was Laura Ashley’s sweet pea fabric. It has been stored away in a box for over a year and I sure would like to finish it if I could only find someone who had a piece of it that I could buy. I need about a yard of the material. I sent an email to the Laura Ashley company in the US but have never received a reply. Any help anyone can give me would be greatly appreciated.

    Thank you in advance for any help you can give. Joyce Jones

  6. beth says:

    I loved and followed Laura Ashley for years.. my favorite cologne was “Emma” and I have many Laura Ashley quilts, pillows and items.
    I remember when our mall opened the first in our area a Laura Ashley store.. Loved the clothes and bought some.

  7. Jill Aoki says:

    I was and still am a huge fan of Laura Ashley, We got our first store here in Salt Lake City sometime in the 1980’s. I would gather as many books of hers that I could and fantasize about what names I was going to name my next daughter. As you said before, she named some of her dresses and probably other things. I remember loving the name Miranda. I never had another daughter unfortunately.
    I did get to New York City and visited the L.A. store there. It was everything and more. Love this posting. It takes me back to those fun days of going into that store. BTW, I got more than one dress for my daughters for their proms there.

  8. Wendy says:

    I always loved Laura Ashley, such an inspiring lady. I moved from the Lake District to university in a Midlands city in the mid eighties and then to London and spent hours and hours browsing the Oxford Circus store. It’s still there but not quite the same as you say. Lovely blog, thank you.

    • sbranch says:

      You were lucky to have the real thing in your own country . . . although the store on Newbury Street in Boston was very wonderful. It must have been quite a shock there when she had her accident. I remember myself being shocked, but it wasn’t a country-wide thing like it must have been in England.

  9. Julia says:

    I love Laura Ashley clothes It’s like closing your eyes and stepping back in time I have never seen a designer who has that special talent that this inspirational woman had and don’t think I Ever will. I still have my blue flowered three pleated skirt with so much fabric in it I could have covered a king size bed. Laura Ashley was never the cheapest but it would last forever, my 43 yr old skirt has seen many fashions come and go, and has beat everyone of them. I like many was so very sad when she died, but I’m sure she will be busy with her husband Bernard designing beautiful fabrics clothes and furnishing for the next world. God bless The Ashley’s. We are lucky to have been here to see you great work. XXX💜

  10. Leslie says:

    I think we are living parallel lives!
    I yearn for the styles of the eighties (and my figure).
    I’m sure I sound like the typical middle-aged woman when I say how horrible these styles are now! And nylon and rayon and yuck, what happened to cottons? We pay more for fake plastic clothing then we ever would for the real stuff. Polyester was simply not done for those of us who were young and hip!
    Has all gone with the percale sheets?
    I despair.🙈

    • sbranch says:

      I look for cotton everywhere! The designers are missing the boat. Plain cotton jeans, a thing of the past I guess.

  11. julia m harrison says:

    I love Laura Ashley clothes It’s like closing your eyes and stepping back in time I have never seen a designer who has that special talent that this inspirational woman had and don’t think I Ever will. I still have my blue flowered three pleated skirt with so much fabric in it I could have covered a king size bed. Laura Ashley was never the cheapest but it would last forever, my 43 yr old skirt has seen many fashions come and go, and has beat everyone of them. I like many was so very sad when she died, but I’m sure she will be busy with her husband Bernard designing beautiful fabrics clothes and furnishing for the next world. God bless The Ashley’s. We are lucky to have been here to see you great work. XXX💜

  12. I loved going into the Laura Ashley store! It was a special world and I still have some homewares and a lovely cherry red wool sweater (outgrew all my other LA things). I loved the wallpapers and fabrics and her decorating books. Some of her dresses made the BEST maternity wear. Your love of Laura Ashley does not surprise me in the least as I always love everything you love and I love everything you create. Hooray for Laura Ashley and Susan Branch! Two of my favorite people ever!

  13. Bernadette says:

    I loved visiting our local Laura Ashley stores at the Westfarms Mall in West Hartford, CT. This mall had 2 Laura Ashley stores-one for adult clothes and household items and a separate store named Laura Ashley Mother and Child. I still have many Laura Ashley items from beautiful cotton dresses to curtains, umbrellas and lamps. The patterns were lovely. Shopping there was always a pleasure. I purchased all our nursery linens at Laura Ashely Mother and Child–crib bedding, towels and children’s clothes. I still have some of her decorating books and catalogs.

    I have also visited the Boston store on Newbury St. as well as Laura Ashley stores in London and Exeter, England. (actually a friend of ours worked at the Exeter, England store) I miss Laura Ashley.

  14. Lee says:

    I am a follower of your wonderful blog but for some reason had completely missed this nostalgic tribute to Laura Ashley, how was THAT possible?! You captured my feelings exactly not to mention my dress; I had that striped sundress also and loved the way I looked (and felt!) in it, it was for me the essence of a carefree summer. My husband brought me my first Laura dress when he traveled to London in the 80s and I was a fan of her clothing from that point forward. There was a store in Pittsburgh and I could never get out of it without a new dress. I remember each one, they were so unique and so beautifully made, what a genius she was! I agree with what has been posted about the lack of clothing made out of lovely cotton and linen (I mean, really, what IS polyester?? Most of it is not compatible with the human body!) I’m glad to know so many others are on the constant search for clothes that make us fee good! Thank you for your unfailing good humor and sense of humor,and the joyfulness of your blog.

  15. Linda Kidd says:

    I shopped at both the Laura Ashley stores in Williamsburg, VA and here in Atlanta. Still have all the dresses I bought. Wore them with my Sam & Libbey ballet flats with the bow on top! Such classy clothes designed by à classy lady. Miss her wonderful styles!!

  16. Joan Tourville says:

    I am still using Laura Ashley’s dinner ware set I purchased many many yrs. ago.
    I also still use a set of her sheets. How nice to remember and still use.

  17. Julie Clark says:

    When I got my Masters degree in business in 1994, my mother gave me a congrats gift certificate for the Laura Ashley store. That was the best gift ever! I was thrilled to go to the Newbury Street, Boston, store and really enjoyed the visit. I got two large-sized bath towel, hand towel, and washcloth sets in vivid yellow, and pale pink. Each piece had hems of a white cotton cloth with a matching floral pattern. I also bought two short sleeved sweaters with wide sleeves and lace-patterned scoop necks, in the colors pale pink and pale green. Twenty-one years later, I’m wearing the pink one now with gray slacks pin-striped in pink. That’s what got me thinking about checking out the company’s status on Google. It’s so sad what happened to her and the business.

  18. Suzanne R Brown says:

    My daughter had that identical sundress in the candy pink/wht stripe when she was about 13-14!!! I have a picture of her wearing it – it was adorable! And she wore it on Martha’s Vineyard to the EYC Sail/Tennis awards banquet!

    BTW, another woman named Susie Branch was director of the to-the-trade line of Laura Ashley back in the 1980’s.

  19. Dorothea McMahon says:

    What a wonderful rememberance of Laura Ashley. I was so enamored with her style and store. When my husband and I married, we had Johnson Brothers ironware with those pretty blue flowers, and our living room set was also decorated with the same blue flowered design. My daughter wore an adorable linen dress with a Battenberg lace collar when she was a flower girl in a relative’s wedding from her store. I was saddened to hear of her death. Too young as you said, and with her went that genteel sweet style that seemed to be everywhere for a time. It was a time that I miss.

  20. Patsy Williams says:

    I found the Laura Ashley store in San Francisco on my first visit to
    the city. Such lovely things and I found a remnant basket with a
    bundle of dusty autumn colors which I purchased; returned home
    and cut them into log cabin placemats for ;my autumn table. So many
    years ago and I loved dressing my youngest daughter in dresses
    from her fabrics. Miss her and her stores.

  21. Grace Lombardi says:

    I also loved everything about Laura Ashley. Her clothes were so beautiful. I use to love going to her store. I miss the perfume Emma!! I use to wear it all the time. Every once in awhile I will go online and try to find it. I bought the new Emma and it’s nothing like the old “Emma”. I don’t even like it! I was hoping it would of been be the same fragrance. Why on earth would the company discontinue the old Emma?

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